Banijay exec jumps in with Reservoir

A former Banijay Group and Lagardère Entertainment exec has joined France’s Groupe Reservoir as it plots to strengthen its position in the international market.

Hugo Jagueneau has been named as programming MD of Reservoir, where he will oversee the creative, editorial and commercial activities of the Paris-based business.

He reports to CEO Jean-Baptiste Claverie and joins a management team that already consists of Guillaume Wanneroy, MD; Eve Lenglart, head of development; Lauriane Chouraqui, head of programmes; and artistic director Stéphanie Guérin.

His appointment comes as Reservoir intends to push further into the international arena and strengthen its relationships with broadcasters and format distributors.

Jagueneau began his career at French broadcaster M6, working on shows including Loft Story (aka Big Brother), Popstars and Opération Séduction (aka Harem). He later became head of development at W9 Productions (M6’s in-house prodco, now known as Studio 89), working on international formats such as The Bachelor and Come Dine With Me.

At Lagardère Entertainment, he was head of development and format acquisitions. Most recently, he was content manager at Banijay Group, a role he left at the end of the summer.

Jagueneau’s role at Banijay has been filled by Marie Schweitzer, who previously worked for the format company’s in-house development team Creative Factory.